We mainly focused into sticking to our primary target audience, which are men aged 15-24, we thought that most action films have similar target audiences. Although our film has a bit of comedy into it like the film Rush Hour, which challenges the main age group we are trying to attract. Like the film, our project has no drastic violent scenes into it, we wanted to make it as clean as possible but at the same time made sure that we did not get carried away and kept our film of what an action-based movie should be like. This means that it doesn’t really challenge our main age group target and would not make it complicated for us, although our film has comedy into it, at the same time we wanted our main audience to be thrilled and entertain by sticking to the main plan.
Our target audience
Like the film Rush Hour, they have a comedy into the film but at the same time they made sure that they kept to their main genre and they made sure that the audience does not forget that it is an action-based film. This means that they entertained their main age group audience but at the same time it bring a whole new audience because of the sub genre; comedy.
We wanted our film to have an equality of action to keep our audience thrilled and a bit comedy for a little entertainment for our audience. This helped us to define who are main audience is, and what interests does it attract. One of our main focuses was to attract audiences who are big fans of action-based movies and at the same time we also wanted to attract audiences who love a good comedy. This all adds up to the audience who loves to be entertained in new ways and to be thrilled at the same time. We both genres combined we hoped that it will attract a mass of audience but at the same time we made sure that we mainly attract our main age group.
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